Morrisons news UK: More loyalty scheme points to expire – supermarket warning

The Morrisons More card allows shoppers to earn vouchers while they shop. However, the most recent update means customers will no longer be able to collect points.

Instead of banking points, shoppers have the chance to get instant rewards in stores.

The rewards are set to be personalised and based on what customers usually buy.

The system came into effect on May 9 and shoppers have not been able to collect points since.

However, some may be curious as to what will happen to any points earned before that date.


The retailer has commented on what will happen to any pre-existing earnings.

It stated it would be in touch with customers to ensure they are able to use their points.

Morrisons added shoppers have until August 9 to redeem any unclaimed vouchers.

This means Morrisons customers have just weeks to ensure their points don’t go to waste.

“Unless there are going to be in store offers too I don’t see the point in having it anymore.”

“@Morrisons More card biggest mistake was changing it from a points reward card to something that gives you 10 percent off strawberries and tuna, I can get that anywhere,” another claimed.

A third stated: “My Morrisons More card is now in the bin. Shame they won’t restore the points system back.”

Many retailers offer a loyalty card to reward customers for shopping in stores. 

Similar schemes are used in Sainsbury’s, Tesco and Lidl.

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